Newsletters are a powerful tool to communicate with your potential and existing customers, build trust and credibility, and generate more leads and sales for your dental business. In this post, we will explain why newsletters are essential for your dental marketing strategy, and what kind of content you should include in them. Why Do Newsletters […]
In the fast-paced world of dental marketing, building brand visibility and trust is crucial for success. You might have come across the Rule of 7, a concept stating that a prospective customer needs to encounter your message at least seven times before making a purchase decision. Why Seven Times? The number seven isn’t arbitrary; it’s
If you want to create simple and high performing video content for your business, you need to know what types of videos work best and how to make them. In this post, we’ll share examples and tips for crafting engaging videos to reach your audience and meet your marketing goals. There are two primary categories
Welcome to the world of marketing funnels – a strategic game-changer simplifying the customer journey and offering a roadmap for measuring results. It identifies where potential customers might slip through the cracks, giving you agility to optimize your strategy in real-time.
In the realm of marketing, there’s a concept known as multi-channel marketing. This strategy involves utilizing various communication channels, such as email, print, web, social media, and more, to deliver a diverse and impactful message to potential customers. But why is it so crucial to incorporate multiple channels into your marketing efforts? The Rule of
The Power of eMedia Campaigns: More Than Just eBlasts Read More »
In today’s marketing scene, one approach has consistently stood out for its effectiveness: Education-Based Selling. It shifts focus from traditional sales pitches to educating potential customers on their challenges, positioning your product or service as the solution. Let’s explore how leading with value can revolutionize your lead generation, making it not only more plentiful but
The Secret to Winning More Qualified Leads: Lead with Value! Read More »
