A Guide to Effective Video Strategies - Dental Specialty Marketing & Publications - MedMark Media

A Guide to Effective Video Strategies

If you want to create simple and high performing video content for your business, you need to know what types of videos work best and how to make them. In this post, we’ll share examples and tips for crafting engaging videos to reach your audience and meet your marketing goals.

There are two primary categories of video content in dental marketing: text and image in motion, and actual video. Let’s look at each one in more detail.

Text and Image in Motion Videos:

These videos blend text overlays and images to convey a message or story. They’re easy to create, requiring no video footage or editing skills. You can use tools like Canva, Clipchamp, Wave.video or InVideo to create them in minutes. Here are some examples:

Review and Photo of Reviewer: Feature a testimonial from a satisfied customer or partner, displaying their photo alongside their quote to build trust and credibility.

Core Statement from Article or Interview and Photo of Author: Highlight a key takeaway or quote from an article or interview, showcasing the author’s photo to emphasize your expertise and authority.

Results from a White Paper and Image of the Product: Use statistics or findings from a white paper you wrote or sponsored, complemented by an image of the related product, to illustrate its value and benefits.

Key Differentiator Bullet Points and Image of Product: List features that set your product apart, accompanied by an image to highlight your unique selling proposition and attract more customers.

Steps of a Process and Screenshots of Software: Illustrate a sequence of steps on how to use your software or achieve a specific outcome, incorporating screenshots to educate your audience.

Actual Videos:

These videos use real footage or animation to show events or tell a story. While more engaging, they demand more time and resources. Tools like Zoom, Loom, or Powtoon can simplify the process. Here are some examples of actual video that you can create:

Webinar: Host a live or recorded webinar on a relevant topic to share knowledge, invite guest speakers, and generate leads.

Interview with KOL: Interview a key opinion leader (KOL) in your industry to leverage their influence and credibility.

Highlights from an Event: Record or edit highlights from an industry event, showcasing your involvement and creating FOMO for future events.

Product Demo: Demonstrate how your product works or solves a problem in the dental industry, emphasizing features, benefits, and value proposition.

Screencast Software Walkthrough: Record your screen while using your software, narrating and explaining its usage and importance.

No matter what type of video content you choose to create, there are some key points that you should keep in mind to make it effective and successful:

  • Keep videos short, ideally 30-60 seconds. (Consider a 15-second version for Stories if possible.)
  • Reserve logo animations for the end, as viewers decide in the first 3 seconds whether to continue watching.
  • Use engaging moments or highlights to retain viewer attention.
  • Include transcriptions for those watching with no volume.
  • Encourage viewers to share thoughts or ask questions related to the video content in the post copy.

Remember, the goal is not just to inform but to position yourself and your company as experts.
If you are ready to elevate your marketing efforts, make sure to connect with our team today. We’re here to guide you every step of the way.

Contact us today, and let’s embark on the Dental Marketing journey together!

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