In the fast-paced world of dental marketing, building brand visibility and trust is crucial for success. You might have come across the Rule of 7, a concept stating that a prospective customer needs to encounter your message at least seven times before making a purchase decision.
Why Seven Times? The number seven isn’t arbitrary; it’s based on psychology. Our brains respond to repetition, gradually building trust and recognition. Each exposure to your brand reinforces its presence, reminding consumers of your product’s value. Consistent visibility boosts credibility and trust over time.
Now, let’s dive into the question: How can dental companies achieve these seven touch points within a single marketing campaign? Well, it’s all about a well-thought-out multi-channel d, and that’s exactly what we’ve developed.
1. Monthly Newsletter
A monthly newsletter can serve as a cornerstone of your campaign. It’s a direct line of communication with your audience, keeping them informed and engaged with your brand.
2. Website Top Banner Ad
Positioning a banner ad at the top of your website ensures that anyone who visits your site gets a clear view of your message.
3. Website Side Bar Banner Ad
Adding a side-bar banner ad provides another opportunity for your message to catch the eye of website visitors.
4. Facebook Posts
In today’s digital age, social media is a powerful tool. Posting on Facebook keeps your audience engaged and informed.
5. Instagram Posts
Visual content on platforms like Instagram can be highly effective. Regular posts here can enhance your brand’s visibility.
6. LinkedIn Posts
For B2B dental companies, LinkedIn is a goldmine. Posting here ensures you’re reaching a professional audience.
7. eBlast
eBlast is a direct line of communication with your target audience, perfect for sharing your latest innovations, news, webinars, and promotions. Use it to effectively capture leads and drive traffic to your website.
So there you have it – a comprehensive strategy to achieve the coveted Rule of 7 and even go beyond it. In a world saturated with marketing messages, it’s crucial to find ways to stand out and build trust with your audience.
So, why wait? Contact us today to discuss how we can help you strategize and create robust campaigns that will enhance your brand’s visibility and trust-building efforts in 2024 & 2025.
It’s time to make your message heard loud and clear!