Guidelines

Print Ad Guidelines

Ad and insert rates are per insertion. All options are available in our leading niche publications including, Implant Practice US, Endodontic Practice US, Orthodontic Practice US, and Dental Sleep Practice. Please contact a MedMark account executive at 866-579-9496 for advertising and materials closing deadlines and for any additional questions.

Print Advertisement Specs & Sizes:

• Publication size 9″ x 11.7″ for Endodontic, Implant, and Orthodontic Practice US (See Red Chart)
• Publication size 8.375″ x 10.875″ for Dental Sleep Practice (See Blue Chart)
• All live copy must be kept .375″ from all sides
• Allow .5″ safety at gutter for spreads
• Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image
• Ads should be supplied in 4-Color CMYK Process: no RGB or PMS
• PDF-distilled at press quality
• All images saved as JPG or TIFF, CMYK color format at 300 dpi
• Rich blacks should not exceed C:30 M:25 Y:25 K:100 for images and graphics
• All text should be a flat black C:0 M:0 Y:0 K:100
• Adobe Illustrator fonts outlined
• Adobe InDesign – packaged with fonts and all files
• We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above

Editorial Guidelines

MedMark publications are peer-reviewed, containing articles by leading authors from around the world.

Submitting articles

• MedMark requires original, unpublished article submissions on multidisciplinary dentistry, clinical cases, practice management, technology, clinical updates, literature reviews, and continuing education. Typically, clinical articles and case studies range between 1,200 and 2,000 words. Authors can include up to 15 illustrations. Manuscripts should be double-spaced, and all pages should be numbered. MedMark reserves the right to edit articles for clarity and style as well as for the limitations of space available.
• Articles are classified as either clinical, continuing education, technology, or research reports. Clinical articles and continuing education articles typically include case presentations, technique reports, or literature reviews on a clinical topic. Research reports state the problem and the objective, describe the materials and methods (so they can be duplicated and their validity judged), report the results accurately and concisely, provide discussion of the findings, and offer conclusions that can be drawn from the research. Under a separate heading, research reports provide a statement of the research’s clinical implications and relevance to implant dentistry. Clinical and continuing education articles include an abstract of up to 250 words. Continuing education articles also include three to four educational aims and objectives, a short “expected outcomes” paragraph, and a 10-question, multiple-choice quiz with the correct answers indicated. Questions and answers should be in the order of appearance in the text, and verbatim. Product trade names cited in the text must be accompanied by a generic term and include the manufacturer, city, and country in parentheses.

Additional items to include:

• Include full name, academic degrees, and institutional affiliations and locations
• If presented as part of a meeting, please state the name, date, and location of the meeting
• Sources of support in the form of grants, equipment, products, or drugs must be disclosed
• Full contact details for the corresponding author must be included
• Short author bio
• Author headshot

Pictures/images

• Illustrations should be clearly identified, numbered in sequential order, and accompanied by a caption. Digital images must be high resolution, 300 dpi minimum, and at least 90 mm wide. We can accept digital images in all image formats (preferring .tif or jpeg).
• Tables – Ensure that each table is cited in the text. Number tables consecutively and provide a brief title and caption (if appropriate) for each.

References

• References must appear in the text as numbered superscripts (not footnotes) and should be listed at the end of the article in their order of appearance in the text. The majority of references should be less than 10 years old. Provide inclusive page numbers, volume and issue numbers, date of publication, and all authors’ names. References should be submitted in American Medical Association style. For example:
  Journals:
  (Print)
  Greenwall L. Combining bleaching techniques. Aesthetic & Implant Dentistry. 2000;1(1):92-96.
  (Online)
  Author(s). Article title. Journal Name. Year; vol(issue#):inclusive pages. URL. Accessed [date].
  Or in the case of a Book:
  Greenwall L. Bleaching techniques in Restorative Dentistry: An Illustrated Guide. London: Martin Dunitz; 2001.
  Website:
  Author or name of organization if no author is listed. Title or name of the organization if no title is provided. Name of website. URL. Accessed Month Day, Year. Example of Date: Accessed June 12, 2011.
  Author’s name:
  (Single) (Multiple)
  Doe JF Doe JF, Roe JP

Permissions

• Written permission must be obtained by the author for material that has been published in copyrighted material; this includes tables, figures, pictures, and quoted text that exceeds 150 words. Signed release forms are required for photographs of identifiable persons.

Disclosure of financial interest

• Authors must disclose any financial interest they (or family members) have in products mentioned in their articles. They must also disclose any developmental or research relationships with companies that manufacture products by signing a “Conflict of Interest Declaration” form after their article is accepted. Any commercial or financial interest will be acknowledged in the article.

Manuscript Review

• All clinical and continuing education manuscripts are peer reviewed and accepted, accepted with modification, or rejected at the discretion of the editorial review board. Authors are responsible for meeting review board requirements for final approval and publication of manuscripts.

Proofing

• Page proofs will be supplied to authors for corrections and/or final sign off. Changes should be limited to those that are essential for correctness and clarity.
  Articles should be submitted to:
  Amanda Culver
  amanda@206.189.222.80

MReprints/Extra issues

• If reprints or additional issues are desired, they must be ordered from the publisher when the page proofs are reviewed by the authors. The publisher does not stock reprints; however, back issues can be purchased.

Checklist for article submissions:

• A copy of the manuscript and figures, captions, including all pictures (low res) necessary for reviewers.
• Manuscript: double-spaced including separate references, figure legends, and tables.
• Abstract, educational objectives, expected outcomes paragraph
• References: double-spaced, alphabetical, American Medical Association style
• Tables: titled and cited in the text
• Mandatory submission form, signed by all authors

Website Banners

Top Banner

• Banner size is 820 x 100 pixels
• Include a call-to-action

Square Side Banner

• Banner size is 280 x 280 pixels
• Include a call-to-action

Rectangle Side Banner

• Banner size is 280 x 460 pixels
• Include a call-to-action

Image Guidelines

• Facebook and Google+ Image Size: 1200 x 627 pixels
• LinkedIn Image Size: thumbnail will appear at 180 x 100 pixels
• Twitter Image Size: 1024 x 512 pixels
• We recommend you limit the amount of text on your image to generate best click through rates.
• In order for us to “boost” your Facebook post, Facebook images cannot have text that takes up more than 20% of the image. Use this tool to help you: https://www.facebook.com/ads/tools/ text_overlay
• Provide a different image for each week of your campaign. We do not recommend running the same post every week. Life-style images, clear product images, people using the product, videos and testimonials perform very well on social media.

Text Guidelines

• Facebook, LinkedIn and Google+ recommended character limit: 150 characters
• Twitter character limit: 117 (when providing only link with post and no image) and 93 when providing link and image with post
• Make sure there is always a clear call-to-action in your text

Video Guidelines

• Maximum Facebook video size and length: 1.75 GB and 45 mins.
• Upload video files here: https://medmarkaz.sharefile.com/r-r4033490d0574b718
• Video size and length are very limited for Google Plus, LinkedIn and Twitter. For those sites, please use an image or snap shot of the video instead and we will link the post to watch the video on your website.

Facebook Best Practices

Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post. Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results.

Content/Copy – The perfect posting length is right around 100 characters. If your character count is too long, people may lose interest. Also, content with strong messages or experience have more impact.

Call to Action – Include a call to action and tell your customers what you want them to do.