In his two-part article, “The Secret Sauce,” Dr. Donald Rinchuse discussed the many facets of a customer-oriented orthodontic practice. This excerpt from March/April 2018 Orthodontic Practice US also applies to any dental professional, whether a general or dental specialist. The goal is to create a brand that is distinctly yours so that your signature practice …
Approximately 9.3% of the U.S. population has diabetes—that’s more than 29 million people, and approximately 1.7 million new people are diagnosed each year.1 In fact, 1 in 5 cases of total tooth loss is linked to diabetes, and diabetics experience almost 3 times more periodontal pathology than their non-diabetic counterparts1,2. Diabetes can cause many dental-related …
People with Diabetes Visit the Dentist Less Frequently Read More »
Your office staff is your most important asset, and keeping your team involved and invested in your practice can be one of the most important strategies to building your business. Ali Oromchian, JD, LLM, co-founder and Chief Executive Officer of HR for Health in the San Francisco Bay area, offered some guidance to MedMark readers …
In our previous newsletter, we shared some advice on ways to attract patients to your website. Even with the best of sites, the challenge is how to change a “person” into a “patient.” This is called “lead conversion.” Professional marketer, Ian McNickle, shares some insight on why it may be best to have a professional …
Squamous cell carcinoma of the oral cavity and pharynx accounts for over 48,250 cases per year in the United States with approximately 9,575 deaths per year.1 The Oral Cancer Foundation notes, “A thorough, systematic examination of the mouth and neck need only take a few minutes and can detect these cancers at an early and …
Getting value from your website is an essential for practice success. Marketing must achieve specific objectives, including driving traffic to your website and converting that traffic so that patients can take the actions that will benefit your practice. Ways to attract patients to your website Steering potential patients to your website can be achieved in …
To reach the road to success, steer patients to your website! Read More »
