Call to action for detection of oral cancers

April 24, 2018April 25, 2018

Squamous cell carcinoma of the oral cavity and pharynx accounts for over 48,250 cases per year in the United States with approximately 9,575 deaths per year.1 The Oral Cancer Foundation notes, “A thorough, systematic examination of the mouth and neck...

To reach the road to success, steer patients to your website!

March 20, 2018April 19, 2018

Getting value from your website is an essential for practice success. Marketing must achieve specific objectives, including driving traffic to your website and converting that traffic so that patients can take the actions that will benefit your practice. Ways to...

Dental caries tells the story of a civilization

March 20, 2018April 19, 2018

As one of the oldest of all dental diseases, caries is even observable in remains retrieved from archeological excavations. In Caries through time: An anthropological review by Lanfranco and Eggers, the authors explained, “The tooth, for its physical features tends...

Finding a balance to achieve greater productivity

March 20, 2018April 19, 2018

Multitasking is a necessity in the bustling modern dental office. While dentists and their enthusiastic teams always try to be valuable in all areas of the practice, practice consultant and endodontist Joel Small notes that achieving “balance” in the office...

Any pain, no gain — the search for anesthesia delivery

March 20, 2018April 19, 2018

The ability to control pain is a focus for all dental professionals. Local and regional anesthesia allows patients to get treatment for a myriad of dental issues, with the added benefit of reducing or even eliminating fear in many patients...

New VP of Sales and Business Development – Mark Finkelstein

March 7, 2018April 19, 2018

Mark Finkelstein has been appointed VP Sales and Business Development at MedMark Media joining their executive team. Mr. Finkelstein has 20+ years of media and internet experience including stints as President of the Boston and Chicago Divisions of Reed Business Information where he was responsible...

The Evolution of Oral Health

February 26, 2018April 19, 2018

The evolution of oral health has come a long way since the first traces of it in 7,000 BCE within the Indus Valley Civilization, now known as Pakistan. Researchers have speculated that an ancient makeshift drill constructed of flint heads...

Secure Better Customer Interactions within Your Dental Practice

February 26, 2018April 19, 2018

The dental practice’s ability to manage patient interactions can have a positive effect on practice development. Among the many techniques available for patient interaction, such as surveys and Internet reviews, is customer relationship management software, otherwise known as CRM. This...

Stem Cells in Dentistry – New options on the Horizon

February 26, 2018April 19, 2018

Dental fillings are necessary for good dental health in the presence of dental caries, and research is continuing to find the best way to treat this widespread dental issue. Thanks to stem cell therapy research, dentists in the future may be...

Use Seasonality in Dentistry to Your Advantage

February 26, 2018April 19, 2018

As the saying goes, ‘For everything there is a season.’ Every dental office understands the meaning of seasonality and how it can affect their business. By using targeted marketing, the dental practice can use your talents, time and resources more...