Saucy Advice

May 29, 2018May 29, 2018

In his two-part article, “The Secret Sauce,” Dr. Donald Rinchuse discussed the many facets of a customer-oriented orthodontic practice. This excerpt from March/April 2018 Orthodontic Practice US also applies to any dental professional, whether a general or dental specialist. The...

People with Diabetes Visit the Dentist Less Frequently

April 24, 2018April 25, 2018

Approximately 9.3% of the U.S. population has diabetes—that’s more than 29 million people, and approximately 1.7 million new people are diagnosed each year.1 In fact, 1 in 5 cases of total tooth loss is linked to diabetes, and diabetics experience...

Keep cultivating team players

April 24, 2018

Your office staff is your most important asset, and keeping your team involved and invested in your practice can be one of the most important strategies to building your business. Ali Oromchian, JD, LLM, co-founder and Chief Executive Officer of...

Turning “people” into “patients”

April 24, 2018April 25, 2018

In our previous newsletter, we shared some advice on ways to attract patients to your website. Even with the best of sites, the challenge is how to change a “person” into a “patient.” This is called “lead conversion.” Professional marketer,...

Call to action for detection of oral cancers

April 24, 2018April 25, 2018

Squamous cell carcinoma of the oral cavity and pharynx accounts for over 48,250 cases per year in the United States with approximately 9,575 deaths per year.1 The Oral Cancer Foundation notes, “A thorough, systematic examination of the mouth and neck...

To reach the road to success, steer patients to your website!

March 20, 2018April 19, 2018

Getting value from your website is an essential for practice success. Marketing must achieve specific objectives, including driving traffic to your website and converting that traffic so that patients can take the actions that will benefit your practice. Ways to...