People with Diabetes Visit the Dentist Less Frequently

April 24, 2018April 25, 2018

Approximately 9.3% of the U.S. population has diabetes—that’s more than 29 million people, and approximately 1.7 million new people are diagnosed each year.1 In fact, 1 in 5 cases of total tooth loss is linked to diabetes, and diabetics experience...

Keep cultivating team players

April 24, 2018

Your office staff is your most important asset, and keeping your team involved and invested in your practice can be one of the most important strategies to building your business. Ali Oromchian, JD, LLM, co-founder and Chief Executive Officer of...

Turning “people” into “patients”

April 24, 2018April 25, 2018

In our previous newsletter, we shared some advice on ways to attract patients to your website. Even with the best of sites, the challenge is how to change a “person” into a “patient.” This is called “lead conversion.” Professional marketer,...

Call to action for detection of oral cancers

April 24, 2018April 25, 2018

Squamous cell carcinoma of the oral cavity and pharynx accounts for over 48,250 cases per year in the United States with approximately 9,575 deaths per year.1 The Oral Cancer Foundation notes, “A thorough, systematic examination of the mouth and neck...

To reach the road to success, steer patients to your website!

March 20, 2018April 19, 2018

Getting value from your website is an essential for practice success. Marketing must achieve specific objectives, including driving traffic to your website and converting that traffic so that patients can take the actions that will benefit your practice. Ways to...

Dental caries tells the story of a civilization

March 20, 2018April 19, 2018

As one of the oldest of all dental diseases, caries is even observable in remains retrieved from archeological excavations. In Caries through time: An anthropological review by Lanfranco and Eggers, the authors explained, “The tooth, for its physical features tends...

Finding a balance to achieve greater productivity

March 20, 2018April 19, 2018

Multitasking is a necessity in the bustling modern dental office. While dentists and their enthusiastic teams always try to be valuable in all areas of the practice, practice consultant and endodontist Joel Small notes that achieving “balance” in the office...

Any pain, no gain — the search for anesthesia delivery

March 20, 2018April 19, 2018

The ability to control pain is a focus for all dental professionals. Local and regional anesthesia allows patients to get treatment for a myriad of dental issues, with the added benefit of reducing or even eliminating fear in many patients...

New VP of Sales and Business Development – Mark Finkelstein

March 7, 2018April 19, 2018

Mark Finkelstein has been appointed VP Sales and Business Development at MedMark Media joining their executive team. Mr. Finkelstein has 20+ years of media and internet experience including stints as President of the Boston and Chicago Divisions of Reed Business Information where he was responsible...

The Evolution of Oral Health

February 26, 2018April 19, 2018

The evolution of oral health has come a long way since the first traces of it in 7,000 BCE within the Indus Valley Civilization, now known as Pakistan. Researchers have speculated that an ancient makeshift drill constructed of flint heads...